Demographics Compiled for 2022

 I always liked "statistics" and even though these are just basic averages, it's interesting to see the trends. Each year I track where my customers are coming from, approximately how old they are, what they do for a living, etc, and compile them in January to see where we're at. Here are the  results:

Number of "repeat" customers:    72%  (wow! up from 56%, a huge jump, thanks!)

Average age:       61 year old      (up just a bit. Obviously,  - the "repeats"  are a year older!)
Oldest (that booked):    79 years old (the oldest guy that ever actually booked the trip was 85!)

Youngest (that booked):  29 years old  

          Where are they from?
Local (driving distance):  39%  
Florida (includes local):  45%
Atlanta area:   17%
Geogia(includes Atlanta):  26%
South East (includes Florida and Georgia) :  79%
West:   5%
NE/Canada:  13%

         Who was fishing?
Married:  92%
Have kids:  93%
Arranged by Men:  90%
Ethnic:  0%     (this befuddles the heck out of me, the most I've ever had was 3%)

Family Group:  8 %
Sole Angler:  13%
Couples/Husband and Wife:  17%
Father/Child:  26%
Friends/Adult Siblings: 31%
Mother/child:  2%                      (come on mom's, dadgummit!)

Did they tip?  88%  (Thank you!)(I plan a blog post on this sometime soon, but how to word it?)

When did they come?

Apr,June,July,Aug:     40%              (These used to have a wider range, but not so much now)

May,Sept,Oct,Nov:       33%

Jan,Feb,Mar,Dec:          27%

April-November:          73%      (actually December and January are the only  real "dead" times now)